This roadmap is the investment companion to the Strategic Narrative Foundation already in your hands. It maps the four-layer storytelling ecosystem to a clear 10-week build, with production included, and an optional monthly maintenance tier for organizations ready to grow their reach without growing their workload.
The 10-Week Build
Phase One · Weeks 1 – 3
Foundation + Hero Video
Brand narrative, portal buildout, and production
A Hero Video is a 2 – 3 minute flagship film that tells the story of who you are, what you do, and why it matters. It lives on your website, plays at events, anchors your social presence, and gives every future partner or funder an immediate window into your mission.
$1,500 – $2,000
One-Time Investment
Connects to: Layer One (Always-On) + Layer Three (The Show)
Brand Narrative Plan
Message foundation, voice, four weights language, public positioning
Faith Freedom Life Brand Portal
Colors, fonts, core messaging, campaign language, base media assets
Hero Video Production
2 – 3 min flagship film produced by 31B Innovation Studios
Social-Ready Video Cuts
3 – 5 short-form clips from hero footage, platform-ready
Phase Two · Weeks 4 – 7
Social + Story Lounge™ Ecosystem
Content systems, show arc, and first produced episode
Story Lounge™ is PCA's signature storytelling platform for organizations ready to share their voice more consistently. Through strategic conversations, professional production, content development, distribution, and content repurposing, Story Lounge™ transforms everyday expertise, experiences, and impact into meaningful stories that can be shared across audio, video, social media, and live experiences.
Connects to: Layer One (Always-On) + Layer Two (Live) + Layer Three (The Show)
Social Media Hub
Content calendar, caption templates, 2 – 3 platform strategy
Story Lounge™ Portal (Plug and Play)
Show format, recording guide, cover art, episode arc mapped
Season One Story Arc
6 – 8 episode titles, themes, and guest strategy
Launch Episode
Fully produced and edited, ready to distribute on all platforms
Phase Three · Weeks 8 – 10
Launch Prep + Handoff
Everything live and in Faith Freedom Life's hands
Connects to: All Four Layers
Distribution Setup
Your Story Lounge™ sessions listed on Spotify, Apple, YouTube, and all major platforms
Social Profiles Optimized
Bios, links, cover images, pinned content updated to brand
Full Portal Walkthrough
Training session so the team is equipped to operate independently
Integrated Rollout Plan
90-day content and community calendar to sustain momentum after handoff
Story Studio Subscription
Monthly Maintenance
PCA manages the ecosystem. Faith Freedom Life stays focused on the mission.
Opt-In Only
What is Story Lounge™?
Story Lounge™ is PCA's signature storytelling platform for organizations ready to share their voice more consistently. Through strategic conversations, professional production, content development, distribution, and content repurposing, Story Lounge™ transforms everyday expertise, experiences, and impact into meaningful stories that can be shared across audio, video, social media, and live experiences.
Story Studio and Story Studio Pro are the monthly retainer packages that keep your Story Lounge™ running. PCA produces. Faith Freedom Life shows up and tells the story.
Story Studio
$750
/ month
2 episodes recorded and produced monthly
Episode notes and show copy
Distributed across all platforms
Produced by 31B Innovation Studios
Story Studio Pro
$1,200
/ month
Everything in Story Studio
Social content pulled from each episode
8 – 10 posts per month across 2 platforms
Monthly content calendar delivered in advance
Production Reference
The following productions were created by PCA in partnership with 31B Innovation Studios and represent the caliber of work Faith Freedom Life will receive.
Investment Summary
Phase One — Foundation + Hero Video (one-time)
$1,500 – $2,000
Phase Two + Three — Ecosystem Build (monthly, 2 months)
$750 – $1,000 / mo
Total 10-Week Engagement
$3,000 – $4,000
Story Studio — Story Lounge™ Only (optional, after Week 10)
$750 / mo
Story Studio Pro — Story Lounge™ + Social (optional, after Week 10)
$1,200 / mo
This investment structure is intentionally built for small, self-funded nonprofits. Faith Freedom Life's mission is the kind of work PCA is built to support. Every deliverable is designed to be fully operational at handoff -- so Faith Freedom Life can run the ecosystem independently, or opt into Story Studio and let PCA keep the engine running while the mission keeps moving.
